Sev Formal, founder of SevMyLook, is an internationally recognized expert in the world of beauty and aesthetics. With a Master’s degree in law and management, she began her career as a Human Resources Director before reinventing herself to pursue her true passion: beauty.

Trained at prestigious institutions in France and the United States, Séverine specializes in professional make-up, cosmetic tattoos and advanced aesthetic treatments. Thanks to her expertise, she has been able to innovate by integrating revolutionary techniques adapted to all skin tones and types, making SevMyLook a benchmark in several countries.

Guided by its motto, “Excellence or nothing”, it makes a point of offering personalized service, reflecting an unwavering commitment to quality. As an accomplished entrepreneur, she passes on her know-how through accredited training courses, inspiring a new generation of professionals worldwide.